In a first of its kind partnership in the marketing industry, B2B marketing leader and platform provider, Paul Writer, announced the creation of India’s first integrated B2B marketing agency through the coming together of specialist firms that offer complementary solutions.
The focus of Paul Writer Impact Network is to transform the buyer journey through:
a strategy that aligns sales, marketing and business objectives
authority marketing and
account based marketing
The best-of-breed solutions from expert partners will reduce sales bounce rate and boost the brand pull.
The Impact Network comprises:
Paul Writer a leading marketing advisory firm
CMO Axis, a marketing KPO that delivers content at scale
LeadWalnut an Account Based Marketing and appointment setting service
Social Frontier, an AI and ML enabled cross-platform automation tool and video engine
These service providers will deliver solutions based on a B2B marketing framework that will be owned and governed by Paul Writer.
B2B marketing is facing rapid change with longer lead cycles, increasing influence of digital on decision-making, more detailed ROI analysis, and access to expanding sources of information.
Talking about the need for an integrated approach to reducing the pain points of marketers, Jessie Paul, CEO, Paul Writer said, “B2B marketing is complex and requires a partner ecosystem that understands the domain and have demonstrated results in a scalable manner. The Impact Network has been carefully curated to ensure we bring the best in class knowledge, tools and best practices to our clients and help them drive business impact”
More information on Paul Writer Impact Network
The Impact Network has teams in Gurgaon, Bangalore, and Chennai.
To know more email email@example.com or call +919845133198