As hiring trends shift towards digital specialists, with the expertise in specific digital marketing disciplines, SKARTEC Digital Marketing Academy, Chennai has announced the launch of specialist digital marketing Professional courses.
1. Search Engine Optimization (SEO)
2, Search Engine Marketing (SEM/ PPC)
3. Display/ Banner Advertising
4. Google Analytics
5. Social Media Marketing
6. YouTube Marketing
7. Email Marketing
8. Social Listening
9. Online Reputation Management
10. Content Marketing
11. Affiliate Marketing
12. Media Planning.
13. Growth Hacking
14. Lead Generation Funnels
15. Digital Strategy Course
16. This includes a free web design course on WordPress.
Each course comprises of lectures, multiple learning resources and practical exercises. According to Suresh Kalyanasundaram, Digital Marketing Expert Trainer of SKARTEC, “The new programs enable students to deep-dive into each of the specialist areas and follow a targeted career path.
Becoming a master of your craft in the digital marketing sector makes it easier to stand out and quickly propel you to senior positions through rapid growth in your specialist area.
The Digital Marketing course at SKARTEC is a specialised course designed to support students to acquire the building block of Digital Marketing. It provides acquisition and application with a wide range of understanding of key areas to focus on when developing a digital marketing strategy.
You will learn key digital channels and disciplines. This short term course will give you the opportunity to further develop analytical skills as well as how to integrate such skills cohesively to make informed and strategic decisions within the digital and social Ecosystem.
The courses are available to study flexibly online via desktop, smartphone or tablet with lectures delivered every day and supporting resources available for students to access at a time and pace that suits them.
It is a program uniquely designed for current and aspiring marketing professionals & small business owners. Today businesses and consumers are shifting their focus to the digital medium and companies are increasingly engaging their consumers through digital platforms.
There are 500+ Million total Internet users in India and India’s digital advertising spending is estimated to reach $4 billion by 2020. India’s digital advertising market has grown at a rate of 33% annually between 2010 and 2015.
This indicates a larger shift in focus from traditional to digital marketing mediums. These market trends have created tremendous opportunities for professionals who are equipped with the necessary digital skills.
Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward. There are over 1,50,000 digital jobs predicted by 2020 and not enough digital professionals to fill them.
This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.
The participants will be able to:
1. Evaluate digital marketing trends, digital technology, digital channels, and techniques in achieving business objectives.
2. Apply content marketing tools and techniques in creating content marketing channel plans against campaign briefs.
3. Evaluate the value of search in digital marketing to meet diverse strategic objectives; apply optimisation tools and techniques to build brands and facilitate sales.
4. Apply email and mobile marketing techniques and tactics including cloud-based marketing to meet digital marketing objectives.
Minimum entry level for the course is a degree, knowledge of internet and a good command over the English language.
For more information on the digital marketing courses, check out the below links
Classroom Session – https://skartecedu.in,
Online Session – https://skartecedu.in/online-digital-marketing-training/